The Accidental Planner— Wedding & Branding Guru David Tutera
By Beth Erickson, Wedding Planner Magazine editor, La Crosse, Wis. In the wedding industry, David Tutera is a legend, a creative genius, a master of marketing and branding, a social media wiz, an...
View ArticleYou Win Some, You Lose Some 5 Ways to Handle Losing a Sale
By Alan Berg, CSP, www.alanberg.com, Kendall Park, N.J. In a perfect world, we’d get every sale we want, for the dollars we want. But we don’t live in a perfect world, do we? There are no trophies for...
View ArticleMaster Wedding Planner™
Frank J. Andonoplas, MWP™ Frank Event Design, Chicago ABC Member Since: 1993 Employees: 1 full-time, 6 part-time Revenue Breakdown: 70% full-service consulting, 10% commissions, 20% rentals Contact:...
View ArticleWedding Planner Magazine Advisory Board Tackles Your Toughest Questions
By Tonia Adleta, PWP™, Aribella Events – Frank J. Andonoplas, MWP™, Frank Event Design – Alan Berg, www.AlanBerg.com – Donnie Brown, CWP™, Donnie Brown Weddings and Events – Merryl Brown, CWP™, Merryl...
View ArticleA Recipe for Successfully Working With Other Event Professionals
By Heather Flemke, National Association for Catering and Events, Columbia, Md. When it comes to wedding planning, the tendency to have “too many cooks in the kitchen” happens all too often. So here’s a...
View ArticleTwo ARE better than one: the Benefits of Shared Space
By Lisa Marie Blinn, PWP™, L. Marie Events, Locust Valley, N.Y. Timing is everything. This was just the case when John Goolsby of Godfather Films and I decided on sharing an office in New York. Here...
View ArticleThe Road to Self-Publishing
By Lynda Barness, MWP™, I DO Wedding Consulting, Philadelphia Writing a book is an act of love. It takes time and effort, concentration and perseverance. Here are a few tips I learned on my road to...
View ArticleSome Things Are Here to Stay How to Marry DIY and Professional Wedding Services
By Meghan Ely, OFD Consulting, Richmond, Va. photos by sera petras photography As the economy has shown signs of recovery from its most recent recession, many believed that the DIY trend would fade....
View ArticleWeddings Out of Africa—South Africa that Is!
By Milena Santoro, CMM, CMP, PIDP, MS Productions, Canada and Europe, and Christina Holt, Wedding Concepts, Cape Town, South Africa photo by Jean-Pierre Uys Looking for a wedding or honeymoon setting...
View ArticleIndustry Best Practices How do you use Instagram to build your business?
“I love using Instagram to connect with editors and freelance writers. I tend to find more press opportunities on Twitter and Facebook, but Instagram is where I go to focus on cultivating media...
View ArticleThe Rise of Instagram— Three Tips to Getting Started
By Nicole Zenner, LK Events, Chicago A picture is worth a thousand words. That adage is absolutely why Instagram, although only 5-years-old, now has 300 million monthly active users. Instagram...
View ArticleWords of Wisdom: Wedding Planning and Design Business Tips for Novices
By Bonnie Fedchock, CAE, National Association for Catering and Events, Columbia, MD. Owning a wedding planning business encompasses far more than the glamorous and elegant lifestyle that many people...
View ArticleUnderstanding your brand
By Alan Berg, CSP, www.AlanBerg.com, Kendall Park, N.J. What is your brand? Can you describe it to someone who’s never done business with you? I’m not talking about what you do (wedding planning), or...
View ArticleMaster Wedding Planner™ Shay Freeman, MWP™
Bells & Bows, Little Rock, Ark. ABC Member Since: 1997— Employees: 2-5 independent contractors Revenue Breakdown: 90% bridal planning, consulting, and related services; 10% rentals and...
View ArticleWedding Planner Magazine Advisory Board Tackles Your Toughest Questions
By Tonia Adleta, PWP™, Aribella Events – Frank J. Andonoplas, MWP™, Frank Event Design – Alan Berg, www.AlanBerg.com – Donnie Brown, CWP™, Donnie Brown Weddings and Events – Merryl Brown, CWP™, Merryl...
View ArticleSurviving the Mother-of-the-Bride in 15 Steps
By Stephanie White, Amorous Weddings & Events, Mesa, Ariz. During a recent visit with your bride, you discover her mother is more than just concerned about her daughter’s wedding—she’s concerned...
View ArticleUnderstated Elegance & Fine Food Are French Wedding Highlights
By Nancy LaTart, Fête in France, Paris photo by KHulett Photography France’s beautiful regions offer unparalleled scenic beauty that is perfect for weddings. And, whether the weddings held here are...
View ArticleReal Wedding New York
ABC Member Planner: Mary Homer, PWP™, Fairy Tale Weddings and Events, www.fairytaleweddingsandeventsbymary.com, mhomerwed@yahoo.com Photographer: Clark and Walker Studios ABC Non-Member Businesses...
View ArticleHow Will You Shake Things Up in 2016?
“My best practice is to plan on going above and beyond what I do, no matter what the situation brings. As a high-end destination wedding planner, you have to get in your client’s head and be ready to...
View ArticleReal Wedding Colorado
Name/credentials: JoAnn Moore, MWP™, CWC, CGWP, Mountains and Meadows, www.mmweddingscolorado.com, joann@mmweddingscolorado.com Photography: Jesse Starr The couple: Laura, an attorney, and Andy, a...
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